tiktok path to purchase

TikTok Algorithm

The TikTok Algorithm In 2022?

tiktok path to purchase

As a platform with high engagement and growth potential, TikTok is a favorable app for businesses that want to get their solutions in front of more people.

According to TikTok, 49% of users (over 490 million people) seek and discover something new on the app each month. TikTok’s highly personalized algorithm delivers relevant content to users through the For You feed, keeping users engaged.

Here’s what brands need to know about TikTok’s algorithm and the unique path to purchase on the app.

TikTok is revamping the outdated linear sales process and is focusing on driving growth at scale. The smoother and more seamless customer experience from their unique path to purchase is described as an “infinite loop.” Rather than a sales funnel with a defined start and endpoint, TikTok users enter, exit, and re-enter the buyer’s journey at the stage that best matches their needs and wants.

TikTok’s massive success is due to following its user’s lead, building around their behavior, and providing them with the right content based on which stage they are at in the customer journey.

Why Brands Need to Be on TikTok in 2022

Let’s be honest. Putting together a whole strategy for each social platform, monitoring the results, and optimizing performance is a lot of work. And brands have been hesitant to adopt TikTok into their existing social strategy.

Whether this is because of limited internal bandwidth, it being considered a “Gen Z” app, or nobody in the office wanting to be behind the camera — there is no denying the potential of TikTok when you look at the numbers.

Let’s dive into the top TikTok statistics brands need to know:

  • TikTok monthly active users: There are 1 billion monthly active users on TikTok.
  • Number of App Installs: TikTok has been downloaded 3 billion times and had the most non-game app installs for 6 months in 2021, achieving 383 million downloads from January to June 2021.
  • Surpassing competition: In 2021, TikTok was the 7th ranked social media app. Surpassing Pinterest, Twitter, Snapchat, Reddit for monthly active users is impressive considering it was only launched in 2016.
  • Engagement Rate: With a session duration of 10.85 minutes, TikTok has been recognized as the top social media platform for engagement. This is twice Pinterest at rank #2 with 5.06 minutes.
  • Growth rate: In the U.S., TikTok had a 787.86% user growth rate and a 1157.76% increase in its user base worldwide.
  • Influencer earnings: TikTok influencers and creators can earn up to $5 million a year if they have up to 100 million followers. The most popular categories for influencer content are beauty, fitness, dance, pranks, and entertainment.

This rapidly growing social media app’s innovative and unique algorithm allows users to reach more people based on how they interact with your content.

TikTok’s key differentiator is the sense of community on the app. TikTok’s niche communities provide a place for everyone to connect, and new communities are continually emerging as more people join the app.

If you’re new to TikTok, check out #BusinessTok or #BrandTok. These niche communities provide content for marketers, entrepreneurs, and business owners on tips, real-life experiences, and live streams of their networking events.

Gina Nacnac, manager of brand partnerships at HireInfluence, shared with us the importance of TikTok marketing for brands in 2022:

In 2022, we’re going to see a rise in Content Creators on TikTok that create content specifically for the brand’s owned channel appearing as the face of the brand for a contracted period of time, like quarterly or every six months. This is going to provide more opportunities for smaller creators to monetize and will provide ways for brands to connect with consumers authentically through relatable creator content.

TikTok’s Unique Path to Purchase

TikTok transforms how brands connect with their audiences, drive purchases and find success. The platform recently conducted a global research study to understand TikTok’s role in and perceptions across the retail consumer journey. Here is what they found:

  • People on TikTok are 1.5x more likely to instantly purchase something they discovered on the platform than other platforms’ users.
  • TikTok is 1.7x more likely to be the source for product discovery compared to other social platforms.
  • TikTokers are 1.4x more likely than the other platform users to research products/brands they find on the platform.
  • TikTok users are 1.5x more likely than other platform users to persuade friends or family to purchase a product or service they’ve come across on the app.
  • TikTok users are 2.4x more likely than other platform users to create a post and tag a brand after buying a product.
  • TikTok users are more than twice as likely to comment or D.M. a brand after purchasing a product compared to other platform users.

Brands that see massive success on TikTok aren’t just pushing products and creating content when it’s time to sell. Instead, they develop a consistent presence by using a TikTok scheduling tool and focusing on their brand’s role as a creator of entertainment. Successful brands leverage their TikTok Business Account to create a home on the platform, establish their unique brand voice, and build a community.

TikTok Algorithm: which social media platforms marketers plan to increase investments in

TikTok is revolutionizing the social media marketing landscape through its infinite loop buyer’s journey. Compared to other platforms, TikTok is leading the way at each stage of the customer journey — awareness, consideration, and decision.

How The TikTok Algorithm Works in 2022

One of the key ranking signals on the TikTok algorithm is video completion. Each time a user watches a video in full, that video will be more likely to be suggested to other users’ feeds.

Another major influence on the TikTok algorithm is hashtags and user-viewing habits. TikTok will take note of the type of videos you’re watching and which niche communities they are coming from. It will then suggest similar videos to you based on your content consumption.

For example, if you can’t get enough of DanceTok, good news — the algorithm will keep suggesting related videos. Brands looking to increase the reach of their videos should use trending songs, hashtags, and dances.

This is how TikTok has defined their For You page algorithm:

“This feed is powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user. Part of the magic of TikTok is that there’s no one For You feed – while different people may come upon some of the same standout videos, each person’s feed is unique and tailored to that specific individual.”

Key Components of the TikTok Algorithm:

  • Video Information: video information signals are based on the content you seek out on the Discover tab (i.e., captions, sounds, hashtags).
  • User Interactions: as mentioned above, the TikTok algorithm is influenced by a user’s content consumption and interactions on the app.
  • Device and Account Settings: although these do not have as strong of an influence on the TikTok algorithm, it’s still worth mentioning. These are settings (i.e., language, country, device type) a user chooses on their account that TikTok considers when optimizing content.

What Engagements Are Not Important to the TikTok Algorithm

As we covered, the TikTok algorithm considers a few key ranking signals when suggesting videos to your feed. But what are the least important metrics of engagement?

  • Content already viewed
  • Duplicated content
  • Potentially upsetting content (TikTok provides examples of “legal consumption of regulated goods” or “graphic medical procedures”)
  • Content that gets flagged as spam

And the best news yet? For new users or TikTokers with a low following, the TikTok algorithm doesn’t use follower count as a ranking signal. Meaning small accounts still have the potential for high reach.

Want to see what other businesses are doing on TikTok? Check out this roundup of TikTok marketing examples to inspire your brand.

Wrapping Up

Incorporating the latest platform trends into a brand’s marketing strategy can help them to more effectively engage, educate, and sustain their audience seamlessly into the TikTok community. Don’t know where to start? We’ve got you covered! Check out the Trend Discovery Tool to uncover what’s trending in your vertical, what’s on consumers’ minds, and what’s viral on TikTok in real-time.

In 2022, businesses need to stay on top of new marketing techniques, trends, and rising platforms to drive key growth and better connect with their audience. One of them is TikTok, and there’s no sign of it slowing down. There is a huge opportunity for businesses to take advantage of the viral nature of the app and allow it to take their digital campaigns to the next level.

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A version of this article was first published on Hubspot

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Social Media Trends

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Social media has evolved.

We’ve said goodbye to simple status updates
hello to selling and digital communities

So, what’s on the horizon for 2022?
From the staying power of short-form video to an emphasis on mental health,
we’re sharing the top social media trends to pay attention to this year.

1. The Creator Economy Will Boom

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The creator economy is now worth over $100 billion, and we predict it’s just getting started. Many platforms have started to heavily invest in creator marketplaces and creator tools – like TikTok, Instagram, Pinterest, and even LinkedIn.  These tools help make it easier for creators to connect with their audience and collaborate with brands.

As social media platforms move more into the e-commerce space, it makes sense to invest in creators who are driving engagement, growing engaged communities, and promoting products.

And if you thought the creator community was oversaturated, think again. There are thousands of creators who’ve seen huge growth within the span of a year or two –  they’ve simply found their niche and stuck to it.  Take @coffeebae97 who started her TikTok account in April 2020 and now has over 1.2M combined followers on TikTok and Instagram: Or Kat Norton who started her Instagram account in September 2020 and now has over 500K followers

2. More Streamlined Social Commerce 

Social commerce is a subset of e-commerce where everything happens on social media – product discovery, click-to-purchase, and post-purchase support. 

And it’s revolutionizing the way we shop:

Social media has become a virtual mall of sorts, right in the palm of our hands. We can browse products, find inspiration, and purchase within a few clicks.

As a result, platforms have begun to introduce new social commerce tools:

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In 2022, we predict a doubling-down on social commerce, as each platform vies to make their shopping features the best-in-class for both consumers and brands alike. 

Speaking of shopping on social media, with Later’s Linkin.bio tool, you can seamlessly drive clicks to your website or individual product pages. Learn more here:

3. Short-form Vertical Video is Here to Stay

Short-form vertical video has boomed, thanks to the rise of TikTok and Instagram Reels

Not only is video content an engaging form of storytelling and a way to drive sales, it’s also a major growth hack

  • Videos on Instagram get more engagement than other formats

  • Tweets with videos generate 10x more engagement than those without

  • Pinterest reported a 240% increase YoY of organic video pins from 2020 to 2021

In the past year alone, we’ve seen brands and creators use video to connect with their audience on a deeper level, spotlight products, and raise awareness about causes they care about.

In 2022, we think we’ll see a lot of new trends and creative content pop up – whether it’s fun editing transitions or in-depth tutorials.

TIP:
Over 430M people in the world are Deaf or Hard of Hearing, and 85% of video on Facebook is watched without sound.
So, we suggest using subtitles (or captions) on your videos to make them more accessible.

4. An Emphasis on Mental Health & Burnout Prevention 

According to a recent report by Vibely, 90% of creators have experienced burnout and 71% have considered quitting social media altogether.

Between ongoing lockdowns, more time spent online, and the pressure to consistently churn out content, the digital burnout is real.

In 2021, we noticed an uptick in creators and brands talking about self-care, setting digital boundaries, and taking breaks:

And in 2022, there’ll be more conversations surrounding our relationship with social media and how it affects us.

Even Instagram’s joined the fray, with their new “Take a Break” feature, which is being tested in the US, the UK, Ireland, Canada, Australia, and New Zealand:

The feature allows users to “receive break reminders in-app”
after a duration of their choosing. 

Instagram says they’ll also provide expert-backed tips on what you can do during your break like listening to your favorite song or taking a few deep breaths. 

5. A Renewed Focus on Accountability & Diversity 

In 2020, we saw many brands speak out against racism, with promises to listen, learn, and do better. 

Now two years later, the question remains: what’s next? 

Judging from a recent report, which found that the pay gap between white influencers and BIPOC influencers is 29%, brands still have a ways to go.

While diversity and inclusion should never be a “social media trend” per se, we predict there will be an ongoing conversation about holding brands accountable to the promises they made to their followers. 

From influencer partnerships to event speaker lineups, we hope it becomes more of a standard moving forward.

In other words, no longer something to simply check off your list. 

To learn how to create a more inclusive marketing strategy, watch our workshop with strategist Sonia Thompson:

6. Memes, Memes, Memes

Everyone loves a good meme, right? In 2022, we predict memes (both static and video) are going to have an even bigger moment.

We’ve seen thousands of niche meme accounts pop up on the scene for everything from astrology to social media manager woes:

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And popular meme account Saint Hoax even partnered
with the Met Gala in 2021 as a “meme correspondent
to cover its biggest moment:
Memes are a great way for brands and creators to connect with their audience and join trending conversations. And the best part? They don’t need to be fancy.

In short?
Memes are here to stay, and the more creative or nimble you are
the better

7. Social Media Posts as a Form of Currency

Pay for a product with a social media post?

Yep,

it’s real and this social media trend is just getting started

The result?

Long lines and consistently
sold out products. 

Similarly, Bun Burgers let customers to pay for their food with “TikTok currency” for the month of November. This video alone got over 6M views

While TikTokers got free burgers, Bun Burgers gained brand awareness and free user-generated content

As the world opens up again and brands begin planning in-person events, these types of campaigns could take off. Watch this space.

8. Rise of the LinkedInfluencer

So what will we
see in 2022?

 LinkedIn and influencer:

two words you likely never thought would work together.

But in 2022, think again. “LinkedIn is an underrated platform,” says marketing strategist and LinkedIn creator Sara Lattanzio.

“They’ve started to invest more in creators. From the Creator Mode rollout to global creator programs, they’re making it easier to share content and grow an audience. It’s just the beginning.” LinkedIn even launched its first Creator Accelerator last year, with creator Jon Youshaei encouraging others not to sleep on the platform

But why LinkedIn’s sudden popularity?

“The shift to work from home culture made many people realize the importance of creating a memorable personal brand outside of the one you have with your company,” shares Marketer and Creator, Danica S. Nelson.  “LinkedIn is a great way to create visibility and showcase thought leadership within your broader network.” Not to mention, the engagement potential is bananas. Check out this post that has over 20K reactions:

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We predict more creators using the platform,
professionals growing their personal brands,
and CEOs positioning themselves as experts in their field

“What I hope we don’t see more of is the recycling of polls that ask whether internships should be paid or unpaid. Enough please,” adds Danica.

9. The “No Filter” Feed Takes Over 

Creators and brands alike are shifting away from the perfectly curated feed aesthetic, and choosing to share less filtered and more in-the-moment content.

Take @scienceoffoods whose simplistic posts look like they have no filters at all:

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Or fashion brand HARA, who often shares minimally edited content:

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This trend goes hand-in-hand with the rise of authenticity over recent years, which has seen a shift in the type of content posted on social media.

In 2022, we predict brands and creators will spend less time creating a picture-perfect perception, and more time fostering deeper relationships with their followers.

For the biggest photo editing trends, check out this post: The Biggest Photo Editing Trends on Instagram Right Now.

10. Brands Let Loose on TikTok 

TikTok was the cool kid on the block in 2021, and that won’t change in 2022.

With over 1B monthly active users, TikTok is a space for anyone and everyone – with a less filtered and curated vibe than Instagram. 

Brands who’ve pivoted to TikTok like The Washington Post or Starface, have been able to tap into the fun, zany, and bold side of the platform:

And with 60% of TikTok users being Gen Zers
(the ultimate trendsetters),
we predict more brands letting loose
and trying to tap into that market. 

Take Duolingo, whose TikTok content is so different from what it posts on other platforms:

They’ve nailed their TikTok strategy

by incorporating trending sounds with their oversized bird mascot –

it’s chaotic
(in a good way)

The result?

Millions of views and thousands of comments, on the regular. With TikTok, brands can be more casual and experimental. We’re looking forward to seeing how this trend evolves throughout the year. Like we said, social media is the wild west – it’s constantly evolving. And while it can be overwhelming when a new feature drops or a trend emerges, it allows you to experiment and see what works best for your specific audience and goals. 

So

whether it’s posting more meme content or

leveraging in-app shopping features,

we’re tapping these 10 social media trends as ones to watch. 

A version of this article was first published on later.com

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Tech rules for your tween

Tech Rules You Need For Your Tweens & Teens

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A version of this article was first published on parentingteensandtweens.com

Parenting Teens and Tweens is Hard.

BUT then you add in technology and it feels almost impossible.

First, there is the worry that keeps us up and night. We worry about what our teens might be seeing online, or what they might be doing or WHO they might be meeting.  And then there are just the daily battles of trying to get them to turn off the devices and plug into life.

There isn’t one easy answer when parents are tearing their hair out over tech, but there are tools we can use to make easier. One of the biggest is to set some ground rules.

When expectations are clear, at least on some basic principles, than our teens understand where we stand. It also gives a starting place for conversations on some pretty tough topics that we really need to be talking about with our teens.

Technology is NOT a Right

Our teens and tweens today sometimes have a hard time understanding the difference between what is a right and what is a privilege.

They have a right to shelter, food, an education, clothing and our love.

By food, we don’t mean that we’ll fund their daily before school Frappuccino habit. And by clothing, that doesn’t mean brand new $300 kicks every six months.

When it comes to tech, it’s true, our tweens and teens often do need some kind of access for their education. In some cases, as young as elementary school, our children are actually being provided with laptop computers and tablets to take home for their personal use.

And by high school, giving them some kind of mobile phone is almost inevitable. These technologies have become fundamental parts of our society and they need to learn how to use them responsibly and safely. That has become part of our job as parents.

But that doesn’t translate into a right to brand new expensive mobile phones with all the bells and whistles along with unrestricted access and unlimited amounts of time to spend on all these tech toys.

Technology is a privilege, one that they earn. And in some cases, one they pay for themselves. They need to show us in other areas of their lives that they have the maturity to handle some of the temptations and risks that come with technology.

Digital Citizenship

It’s amazing how the rules for interacting with other people online can be so different than in real life.

How many of us have seen someone post something on Facebook and thought, “Wow, this person would never say something like this to my face.”

The anonymity that the internet provides, emboldens some people to act before they think. When they don’t have to actually see the face of the person who is the target of their words and process the way it hurts or demeans them, it is so much easier to say hurtful and hateful things.

Teaching our children that they shouldn’t act any differently online than they would in the real world is an essential part of parenting this generation.

There Is No Such Thing As Delete On The Internet

Tell your children to imagine that they are 18 years old. They’ve just applied to the college of their dreams. They’ve got the grades, the amazing essay, top test scores. Getting in is now nothing more than a formality.

Then your child’s application comes across their admissions officer’s desk, the first thing they do is type their name into Google. What pops up?

Maybe nothing. But as more and more teenagers are finding out today, they’re leaving a photographic history of themselves online that doesn’t represent the best of who they are.

Sometimes it’s a stupid selfie they snapped at a party when they were a little drunk of them and some friends clinking together their beer bottles in an underage toast.  They stuck it on Snap-chat and an idiot friend grabbed as screen shot and posted it on Instagram. Ooops.

Or maybe they didn’t even know someone snapped a photo of them making a lewd gesture at a school pep rally and posted it on FB.

So many of these incidents are momentary youthful indiscretions that wouldn’t have mattered even a decade ago.

But that was then and this is now.  Our tweens and teens must know that their cyber-identities are made up of every single thing they write and post online, as well as every single photo other people take of them and post online. Hitting the delete key is often not enough to wipe these mistakes clean and they can have serious consequences for their future.


Relationships Matter

Looking someone in the eye, used to be something most people did naturally as part of interactions with other people. Now, not so much.

How often do we see kids hanging out and instead of talking to each other, their all sitting around staring down at their phones.

Does your child regularly get out of the car when you drop them off somewhere and sort of grunt a goodbye as they continue texting or watching a silly cat video.

Maybe you have a tween or teen who would rather spend hours playing a virtual game then spend time with his family playing a board game or just hanging out.

It can become so easy to allow technology to get in the way of having real conversations and making real connections.

Our teens and tweens must learn to set limits for themselves for healthy technology use and when and where it’s time to put away the phone and actually pay attention to the people around them.

Speak Up

We’re hearing too many tragic stories of tweens and teens taking their own lives because they’ve been harassed by their peers with technology being the main instrument of torment.  In many of these cases, others who were not involved were aware of what was happening and yet stayed silent.

Nobody wants to be a snitch or a tattle tale, but with online bullying as prevalent as it is today, there are times when our kids need to be willing to go to a trusted adult and tell them what is going on.

When we talk to our kids about cyber bullying, it often is out of our concern that they will be a victim. What we don’t always think about is coaching them on how to handle it if they know someone else is being bullied.

They need to know that speaking up takes courage and it is the right thing to do. As Dumbledore says in the Harry Potter books, “It takes a great deal of bravery to stand up to our enemies, but just as much to stand up to our friends.”

We also need to reassure our children that if they speak up, they won’t be punished or suffer retribution.

A NO ZONE For Cell Phones

There are some places that a cell phone just doesn’t have any place. One of those is most definitely at the dinner table. Considering how busy our schedules are, most families rarely get to sit down and have a meal together anymore. On the rare occasions it does happen, technology shouldn’t be allowed to interfere.

Families that have uninterrupted dinners together have kids that generally do better in school, are less likely to be tempted to try drugs and overall benefit from better mental health. One of the main reasons for all of these positive outcomes is what happens at the dinner table. Parents get a chance to actually talk with their kids. They find out what is happening in their lives. They also get to observe their children and may be able to spot early signs of behavior changes or other indicators that things just aren’t quite right.

All of this stops happening when cell phones enter into the mix.

No No At Night

Another place that cell phones just don’t need to be is in rooms behind closes doors.  In general, this is a good rule 24/7 , because having tech in non-communal spaces opens up even good kids to unnecessary temptations and trouble. At the very least though, this should be enforced at night.

More and more studies show that when technology is allowed in kids bedrooms it interferes with them getting adequate sleep. Some will stay up too late doing homework, others are secretly texting friends until all hours. Even the blue light that many of these devices emit messes with the body’s natural circadian rhythms and can keep kids from getting quality rest.

Consider having a designated overnight charging parking lot where everyone in the family puts their phones before bed. It’s not just good for the tweens and teens, moms and dads can benefit from better shut eye as well. Plus, what a great way to role model good choices.

You Break It You Pay For It

There are many life lessons that come with the privilege of technology, and they aren’t all about how to use it correctly.  Computers, tablets, and iPhone are not cheap and keeping track of and tacking care of them properly is important.

Make sure your tweens and teens are aware of exactly how much is invested in their devices. Establish a policy from the beginning about their responsibility when it comes to repairs or replacement. Should they be lost, broken or have a Starbucks Latte spilled on them what is it going to cost them?

It also doesn’t hurt for them to have a little skin in the game up front. Perhaps a condition of them getting any of these devices in the first place is that they have to pay for part of it. Or maybe they will have to contribute towards the monthly bill. At the very least, encourage them to be proactive and purchase a sturdy case. 

Oh, and don’t forget to talk to them about Data and how much they’ll be into you for if they go over. 😉

Put First Things First

A great book for all teenagers to read is the
7 Habits of Highly Effective Teens
(or the original 7 Habits of Highly Effective People is good too) .

The most valuable habit of all, IMHO, is #3 “Put First Things First”.  So many adults struggle with this and that’s why the sooner we can help our tweens and teens put it into practice, the better off they will be. Consider it an early graduation gift.

Texting friends, playing the latest gaming app, checking social media, these are all activities that come behind. homework and chores. Well behind.

It’s not a bad idea to set designated “off” times for phones with your tweens. This way they have some time set aside already. As your kids get older, more freedom may be in order so they begin learning to manage their own schedule.

Either way, make sure there are proper consequences in place if grades are suffering or the trash isn’t getting taken out.

Technology Use Will Be Monitored

Yes, most of us trust our tweens and teens, but they are still kids. And even good kids can make bad choices. In fact, tweens and teens are kind of wired to do dumb stuff, because their brains aren’t fully formed yet.

So, instead of equating trust with blind faith and total freedom, why not trust them within the boundaries of their life experience and brain development.

We believe that technology usage should be monitored. Bark is the best tool that we have found currently on the market.

Truth: It’s practically impossible to read every one of your kid’s text messages per day — and don’t even get us started on going through their web history! But we want to share a tool that’s been incredibly useful for many families.

Technology is incredibly powerful and gives access to so many things our kids have never seen or dealt with before in their lives. Many of us as adults have a hard time with it all.

Think about the way social media can make us feel sometimes.

It’s so easy to fall into the comparison trap and start feeling bad about ourselves. Or how often do you want to just tell someone off who is posting stuff you don’t agree with, but you stop yourself at the last minute and delete it.

Now think about our teenagers in the same position.  Everything is magnified 10x in the teenage mind. And self control…. yeah, that’s not exactly a teenager’s strong suit either.

Oh, and there’s a whole embarrassment factor going on here as well. Sexting, porn, naked selfies – these aren’t topics our teens are dying to talk with us about. If they can avoid the discussions they will, but that doesn’t mean they aren’t seeing this stuff.

Parenting is just as important in the virtual world as it is in the real world.  Our teens and tweens need our supervision and our guidance. We have to help them gain the skills and the discernment that are required to navigate online safely and responsibly.

This is why monitoring their internet and cell phone activity is the right thing to do. Be up front about it, let them know you will be watching and checking and reading. If you’re not being secretive about it, then it’s not spying, it’s parenting.

No Texting While Driving

This one is a no brainer.

The statistics are frightening.  8 deaths and 1,161 injuries a day in the US, on average, are caused by distracted driving.

The best place for your child’s phone when they are driving is in the glove compartment.  There are also auto-responders on most phones that can be set to remove the temptation of answering texts while driving. Some teens have created their own system, where they buddy check each other and a passenger just takes the driver’s phone.

Before handing over the keys to any vehicle you should have all new teen drivers sign a no texting while driving contract.

And finally, actions speak louder than words, make sure you are setting an example for safe cell phone use while in the car.

We’ve created a downloadable version of these tech rules in our shop. It’s cute, would be great to hang on a fridge or bulletin board and can serve as a reminder for your kids and make it easier to review the rules when necessary.

Tween and Teen Tech Rules Printable

rpbzm14ncpixlex0vdtqYou may also found our Managing Teens and Technology Bundle helpful as it includes the tech rules printable as well as the cell phone contract general and for driving, social media contract and important tech topics to talk about with your teen.

Teen Technology Management Bundle

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Parenting Tweens and Teens is hard. Here are some popular technology posts that other parents found helpful to make it a little easier.

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We recommend @BarkTechnologies, a service that monitors your kid’s online activity for potential dangers, filters out websites you don’t want them visiting, and even helps you set healthy screen time limits to give them that all-too-important digital downtime! 🙌

It’s pretty dang hard to parent in the age of TikTok and Snapchat. But if you could use some help keeping your child safe online, we suggest giving Bark a try. we’ve got you covered for 7 days for free here

For more information or to sign up, please visit here.

 
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2022 Instagram Trends

Tap Into 2022 Instagram Trends

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Instagram recently released the very first edition of the 2022 Instagram Trends Report—a look ahead to the upcoming next-gen trends defined by Gen-Z that will shape culture in the next year. Instagram is where these tastemakers are leading on the creation of culture, exploring new territories, and taking what already exists in unexpected directions.

It’s a helpful resource for businesses looking to stay on the cutting edge of culture on Instagram. Use the trends and insights below to help you craft strategy and build content that speaks to your audience in the months to come.

Tell the story behind your products.

Young people are interested in the story behind the products—reels that show how the dress was made, a live Q&A to answer questions from potential buyers in real-time, a quiz in Stories to uncover little-known facts. With the ability to tag products across every format on Instagram, you can make any type of content an opportunity to show off your brand’s products.

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@trinitymouzon and @Golde, shows you how she tags products on Instagram to make them easy to discover.

Maximalist fashion
minimalist beauty
on the rise.

50% of teens and young adults are going to be trying bold fashion in 20221, and about 1 in 3 young people are interested in learning more about and buying “clean” makeup / skincare in 20222.

Bold fashion can translate to bold marketing. How might you stop the scroll with fashion that pushes the envelope and culture forward? How might you use products like Reels to tell the story behind your product ingredients in a fresh way?

Music is now social.

Short-form video is redefining music discovery, and dance challenges are here to stay. More than 1 in 3 teens are excited to see more dance challenges in 20223.

For a business, this means audio and music are instrumental in kick-starting trends in short-form video like Reels. How might you consider your brand’s audio strategy and rethink the role music plays in a default sound-on environment?

 
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Ankit from Facebook and Instagram’s Global Business Group explains how to add music and voiceover to your Reels.

Creators have risen to the level of A-list celebrities.

1 in 4 13-24 year-olds agree micro-influencers with loyal and highly engaged audiences are most important when creating new trends4.

But keep in mind, people are influenced by shared interests, not necessarily popularity. With next-gen influencers driving culture forward, consider expanding your creator partnership scope to include micro-influencers with highly engaged audiences.

Holistic wellness is the next step forward.

At-home workouts are still expected to be key in 2022, but wellness is moving outside of exercise. Respondents are looking for ways to continue their mental health and wellness journeys and develop their creative interests—drawing, collaging, painting, writing music and so on—as well as their homes.

How might you support young people on their health and wellness journeys and help provide access to resources or reimagine the types of digital experiences you create for your audience? How might you consider building a supportive community on social media that fosters and sparks creativity?

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Don’t forget about your team’s own wellness! Here, @megababe founder and creator @katiesturino shares how to manage your DMs when they’re overflowing with questions about your products or services.

Hungry for more? Dig into The Business of Instagram: How-To Guide for tips on engaging your community and reaching your business goals.

A version of this article was first published on Instagram Business Team

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Meta Business Suite Tips

3 Tips to AchievingBusiness Resultswith Meta Business Suite

A version of this article was first published on Facebook Best Practices

The new year presents businesses with fresh opportunities and possibilities. How do you want to do things differently going forward? What can you learn from the past that can help you achieve your goals? At the start of 2022, consider ways to simplify how you manage your online presence and customer communications, as well as how you present your business to customers. One free tool that can help is Meta Business Suite1, a single destination spanning mobile and desktop that lets you manage your business presence across Facebook, Messenger and Instagram.

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Read on for 3 tips to simplify how you achieve your business results with Meta Business Suite.

Get organized

Take a look at how you and your team are operating. How is your content creation and review process? Are your files and media easily accessible and organized to help save you time?

Consider taking advantage of some of Meta Business Suite’s tools. File Manager2, for example, can help you manage, organize and share your photo and video files with your team. With File Manager, people in your Business Account can create a Business Creative Folder and upload video and image files in a central location, so you can avoid using multiple locations to house your content. File Manager also helps you plan your content more efficiently. Add video and image files in bulk and ahead of your content publishing dates, so you can schedule posts, stories, and ads quicker.

Invest in other time-saving methods to help you get organized and manage your online presence, like scheduling your content (including ads) in advance on Facebook, Instagram, and/or Messenger. With the calendar view in Meta Business Suite, you can see at a glance what content is planned and where there may be gaps to fill in your schedule.

Plan ahead and decide how to distribute your content throughout the day, week, and month. The time you save adds up so you can focus on other aspects of running your business!

Communicate efficiently

Inbox in Meta Business Suite can help make it easier to connect with more people who matter to your business, whether you’re online or offline. It can also help you save time by letting you manage your business’s communications across Facebook, Messenger, and Instagram Direct, all in one place. You can filter your Inbox to see unread messages and comments and move messages and comments out of the main Inbox. Mark messages and comments for follow-up, label them as complete, or move them to your spam folder. And when you link your Instagram account to Meta Business Suite, don’t forget to enable the permissions for Instagram messages.

You can also explore setting up automated responses. This feature helps make sure you don’t miss questions from customers and allows you to communicate key information about your business, like if you’re away during particular times. Greet customers and share information about your business with an automated instant reply.

Learn from past results

Don’t forget to review the results of your social media efforts from the past year, half-year, or quarter. This will help you understand what worked well and what opportunities your business can explore next.

Insights in Meta Business Suite can help you understand your results across Facebook and Instagram. With Insights, you can see metrics, trends, and visual reports that help you understand which Facebook Page and Instagram strategies resonate well with your audience and where to make improvements. In the Insights tab of Meta Business Suite, you can set goals for increasing reach or growing followers, and it will create a plan to help you achieve it within a set time frame. Afterward, you can view how you’re tracking to meet your set goals and see your progress. The new year is all about setting goals and making strides to meet them.

If you’re not already using Meta Business Suite, learn more about what it is and how to get started on a desktop or on the mobile app on iOS or Android.

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Tinder Swindler: how to date online safely

Tinder Swindler:
how to date online safely

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Tinder Swindler:
A Scammer By Any Name How To Protect Yourself on Tinder and Online

A version of this article was first published on psafe.com

Good con artists have a strange relationship with emotion: many of them demonstrate an almost uncanny ability to manipulate and elicit emotions in others, yet they’re often detached from their own emotions. This frightening combination is in evidence throughout the recent independent film sensation The Tinder Swindler.

The film tells the story of a conman who uses the Tinder app to insinuate himself into the lives of three female victims. In the film, Simon Leviev sets up elaborate romantic cons to appear as a wealthy diamond heir, then uses the trust he has gained to steal information, then money – only to use that money to fund the con for his next victim.

It’s a taut and dramatically told story, but without a clear moral or ending. (The New York Post has reported that Leviev has signed with a Hollywood agent, and “wants his own dating show.”)   

How To Stay Safe: Five Scammer Prevention Keys

But the moral for users of Tinder — and social media in general — are still the same: proceed with caution!  Below are a Five Keys to help you stay safe as you navigate dating apps like Tinder — they’re also useful guidelines for people you might meet on any other social app like Facebook:

  • Do some research — and take your time.
    Before meeting in real life with anyone you’ve met online, take the time to do a little background research and find out if the person you’re speaking to is who they say they are. 
  • Consider bringing a friend for the first date(s), and meet in public. Yes, this will keep you safer, and it might also help provide a more casual atmosphere where you can learn a little bit more about your new friend.
  • Be sensitive about peculiar information requests. Spoiler alert: The Tinder Swindler orchestrated reasons to get Passport information, and then quickly put it to nefarious use. Whatever the reason given, a quick pivot to requests for detailed personal data is always a sure warning sign, especially in a new relationship.
  • Keep your purse, phone, and ID’s close. Don’t overlook simple physical sources of data like these. Don’t leave them unattended.
  • If you have any suspicions, check in to things. If anything seems odd in terms of your interactions, don’t bury your head in the sand. A good security solution like dfndr security can help you track where your data is going and also protect your physical phone from theft. Stay on top of your bank and credit card accounts.

Remember: Most Scammers Don’t Do A Lot of Romancing

The Tinder Swindler is also a healthy reminder that most scams are not quite as elaborate as those cooked up by Simon Leviev.  But most scams operate on the same human emotions of romance and self-interest. 

Set some clear rules for yourself in the dating world – and also for when you’re answering emails and text messages — or when you’re looking for work on a job site.  If it looks too good to be true – it probably is! 

What is FB Business Manager?

What is FB Business Manager?

What is Facebook Business Manager?

What is FB Business Manager?
Many people who use Facebook for business don’t use Facebook Business Manager or even know what it is. They simply set up a Page for their business and use their personal account to manage it.

While this may work for solo entrepreneurs or very small businesses, even they should consider setting up a Facebook Business Manager account. There are plenty of benefits to making the switch to “gray Facebook” as we like to call it, from increased control over user roles to improved security.

What is Facebook Business Manager?

In a nutshell, it’s where you can manage your ad accounts, Pages and people that work on it – in one convenient place.

You NEED Business Manager if your work on Facebook involves one or more of the following:

You need to use more than one ad account.

Create separate ad accounts for every client or business you serve, pay for ads with different payment methods and organize by objective for reporting.

You need to request access to Pages or ad accounts.

If you have clients, you can request access to their Pages and ad accounts to become an analyst or advertiser.

You need to assign permissions to a lot of people working together.

You can allow specific, role-based access to ad accounts, Pages and other assets that your business manages, as well as easily see who’s working on what.

You need business-level insights and reporting.

See the performance of your ads across different ad accounts and get reports of the assets and people your business is responsible for.

 

FBook Mastery - FB Business Manager

Stay up to date with your business

When you sign in to Business Manager, see alerts and insights about the Pages and ad accounts that matter most to your business.

FBook Mastery - FB Business Manager

Add everything connected to your business

In Business Manager settings, add your Pages, ad accounts and more. Then add people to the assets they need to work on.

FBook Mastery - FB Business Manager

Access audiences and more across your business

Gather your audiences, images and other items that people in your business will use to build ads and Page posts.

Business Manager is also ideal when you need to keep your business account separate form your personal account.

About Facebook Business Manager

Business Manager helps advertisers integrate Facebook marketing efforts across their business and with external partners. You can use this free platform to:

  • Run and track your ads
  • Manage assets such as your Pages and ad accounts
  • Add an agency or marketing partner to help manage your business

Keep your work and personal life separate

Your Business Manager is a central space to manage your business, separate from your personal Facebook profile. You don’t have to worry about mixing your business and personal content.
Anyone can use Business Manager

Small to large businesses use Business Manager to organise their business assets and information in one place. You can use Business Manager to control your Facebook assets and make sure that the right people have the correct access.

People who have access to your Pages before you transfer them to Business Manager will maintain their access. None of your ads will be interrupted.

Create a Business Manager if:

  • Your business has a marketing team: You have multiple people who work on your marketing or manage your Facebook or Instagram business presence.
  • You manage assets: You manage multiple Facebook or Instagram assets such as Facebook Pages, ad accounts or apps.
  • You use a vendor: You work with vendors to help create, run or manage your Pages or ads, but want your business to maintain ownership of all your assets.
  • You need control over access and permissions: You want complete jurisdiction over your assets without giving ownership to people who assist your business operations.
  • You want your business to grow: You want to request access to other Pages, ad accounts and apps, or share your own with other agencies.
  • You want to keep your business secure: Business Manager is gradually introducing new safeguard tools through the new Security Centre to help you maintain control of your assets.

A version of this article was first published on fbookmastery

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